Your "California Dreams" are about to come true as American pop superstar Katy Perry performs live here in the Philippines at SM Mall of Asia Concert Grounds on January 22, 2011 (next week)! With five consecutive number 1 singles under her belt, Katy Perry comes back to Manila with a breathtaking spectacle for her Filipino fans. Just watching her concerts online, there's no doubt that we can expect a major musical feast which will be worth every peso. In an interview, the platinum-selling artist said that "it's going to engage all of your senses - sight, sound, smell, taste and touch."

Speaking of "smell," just a month ago before this upcoming concert, Katy Perry's first fragrance, Purr, was launched here in the country. The perfume was first introduced internationally last November of 2010 and at last, after more than a year, it has been made available locally.

Prestige Brands Philippines, the company handling the local distribution of the fragrance, said that Katy Perry was deeply involved in developing her signature scent just so it would turn out to be a delicious reflection of her unique personality. Her obsession with anything feline has also inspired the concept of the perfume and its bottle, which Katy designed herself.

Available nationwide at P3,700 100ml | P2,600 50ml | P2,100 30ml

If you ask me, its really hard to fully describe how it smells. One thing I'm very sure of is that Purr perfectly suits a young lady. How can I tell? Well, you know how fruity scents seem to fit teenage girls while on the other hand, strong and powerful notes remind you of older and mature women? The scent of Purr by Katy Perry lies in the middle - not exactly juvenile but not quite matronly; something someone my age (early 20s) would probably wear. It has a balanced mix of floral and fruity scent that works well for the feminine type.

For reference, it is composed of "peach nectar, apple and green bamboo with supporting notes which include jasmine blossom, pink freesia and Bulgarian rose, plus a hint of vanilla orchid, white amber, sandalwood and musk." (Source: PR)

The packaging totally won me over! I'm definitely a cat person since I've been taking care of one since I was a child. I didn't know, not until the launch, that Katy and I have the similar affinity for such animals. For this reason, you can probably tell my bias over Purr's adorable cat bottle complete with its jewel eyes, metallic accents and lavender color.

Purr is said to be the extension of Katy's sophisticated yet playful style and envelope-pushing lyrics. Now that she has become probably everything that she wanted to be, I'm sure there's no stopping the Firework singer in expanding her brand into beauty starting with this fragrance line. 

Following the success of Purr, Katy just released her second scent called Meow in the US just before 2011 ended. Can't wait for it's launching here in the country!

P.S. Special thanks to Prestige Brands Philippines for sending me a Moschino Hippy Fizz perfume!
Photo Credits: starpulse.com & Paul Chuapoco