Shop Support: Ichigo4:16 PM
Four years after its release, ICHIGO, a line of quality shoes, bags and accessories, continues to establish itself as a strong brand in the Philippine fashion industry. Its owner and designer Charlene Yap has captured the hearts of Philippine-based fashion bloggers and a niche of young and stylish Filipina women.
From a mere bazaar and online store (http://ichigoshoes.multiply.com), the brand at present, has opened six actual stores all over Metro Manila and four in provincial areas. Despite this achieved expansion, it remains persistent to further improve itself and its designs for greater success in the future.
ICHIGO’s most favored products are its array of feminine, fashion-forward and interesting shoes. Taking inspiration from the highly individual and experimental Japanese fashion sense, Ichigo offers styles that keep up, if not anticipate trends. Aside from the innovative and unique styles of their heels and wedges, they feature classic footwear like flats and oxfords with a twist by using distinctively fresh and modern details.
And their latest addition to the family? Cute footsies for children c/o Tiny Ichigo!
But more than fashion, the brand never compromises comfort and durability while maintaining knock-out and reasonable prices.
Ichigo bags are recommended best-buys as well. Its collection of oversized, sling, and laptop bags from a mix of adorably printed fabrics, patent, faux and croc leather will surely tickle any fashionista’s fancy. The brand prides in well-thought and well-made items with only the best raw materials outsourced from Philippines and China.
Ichigo’s steady rise in the market has caught the attention of top lifestyle and fashion magazines; plus, a large number of loyal following. Despite this achievement, Charlene keeps herself grounded. She makes herself accessible to sponsoring fashion blogs and looks out for other venues to sell her line.
Without resting on her laurels, Charlene consistently pushes the threshold by churning out up-to-date designs and searching for novel materials to work with in order to put Ichigo in the fashion map here and abroad.
Photos by Melai Entuna & courtesy of Ichigo