Style and Soul

Penshoppe's Pre-summer 2012

This start of the year, your favorite casual yet trendy line will bring something traditional with clean nautical touches. For 2012, Penshoppe is all about easy dressing with light, relaxed and easy-to-wear apparels. As what the brand has showcased in the past Philippine Fashion Week, trends we can expect in the coming months include more vivid use of colors, clean silhouettes, acid wash jeans and its highly popular varsity jackets.

Think Chuck Bass - luxurious classics and effortless dressing using closet basics.

Primadonna, a local lifestyle footwear brand, has now caught up with the country's fierce and fast-paced fashion industry and market. The brand recently launched its 2011 holiday collection along with the introduction of its newest Filipina celebrity endorser, the "Diyosa" (goddess) Anne Curtis. 

A few weeks ago, I attended the Primadonna launch party which marked the brand's bold transformation in pursuing a stronger vision in footwear fashion. The change is pretty evident. Not only did the brand invest on one of the most sought-after actresses in the country today, it also released a fresh array of trendier and more stylish shoe designs.  

With its new brand philosophy "A Different Shoe for a Different You", Primadonna aims to cater to a very wide range of fashionistas. Unlike in 2007 wherein the brand's styles would bore you with just one note of mostly leather goods, Primadonna has now successfully re-branded itself to present us a lot of options for our evolving and everyday-changing style. 

During the event, a mini fashion show was conducted showcasing the four main categories of style that speak of the brand's type of girl. There's the Lady Rebel, Classy and Sassy, Wanderlust Chic and the Lady Dapper. For each style, Primadonna asked three fashion bloggers to dress the models according to their own personal aesthetic.

Lady Rebel is edgy, tough and fearlessly innovative. This modern, a bit ragged and uncomplicated style favors black, bold prints and hardware accessories plus showstopper heels.

Styled by Kookie Buhain, Tin Iglesias and Sarah Tirona

Styled by Ava Te, Vern Enciso and Cheyser Pedragosa

Wanderlust Chic screams glamorous all over. It is that sexy and confident style that dares to mix all colors, trends, prints and cuts. It's WOW factor? Usually sequins, sexy heels and a fierce make-up!

Styled by Lissa Kahayon, Nina Estacio and Joanna Ladrido

Lady Dapper is nice mix of androgynous, preppy and casual style. Simple yet comfortable, it is never boring because it can go quirky and playful with the use of solid colors and tailored items or menswear inspired apparels.

Styled by: Aisa Ipac, Lloyda Lim and Bestie Konisis

After the fashion show, Primadonna finally made the big announcement and revealed Anne Curtis as its new product endorser. Anne shared that Primadonna is perfect for her style and mood swings and couldn't be any happier for the faith the brand has entrusted on her.

After Anne's runway walk, she joined the event's main host, Divine Lee, and both of them continued on with the program. 

They walked the audience through the brand's latest shoe designs and new social media accounts. Primadonna now has a website, a facebook page and a twitter account in order to solidify its presence as every fashionista's staple footwear brand.

I'm really glad that the brand has been able to step it up and provide the needs of the stylish young individuals of this generation. Being one of the sponsors of Bloggers United (Part 2), I had the opportunity to personally meet Ms. Denise Reyes-Ang (Managing Director) and our team (spearheaded by Aisa) helped them in pooling the bloggers to style for the event's fashion show. Even though it was a quick experience, I've really seen how hardworking the people behind this brand are and I salute them for a successful brand reinvention.

 

I really adore its latest collection and I look forward to more awesome shoe designs in the future! How about you? What's your shoe personality? Check out the nearest Primadonna branch (they have 42 branches btw) to your place and I'm sure they have something that will truly match your style!