Works of art are usually incarcerated inside museums and galleries. But times have changed, and we all have to appreciate local retail brand Freeway, for its fashionalism campaign - a collaborative effort to release art from such confinement.
In 2009, Freeway initiated the National Artist Collector's Series, a project which marries fashion and art, and aims to promote Philippine culture and most importantly, national pride to the younger generation of fashionistas. This much-talked-about series previously featured works of various Filipino national artists like Nick Joaquin (Literature), Ang Kiukok (Visual Arts), Jose Garcia Villa (Literature), Ramon Valera (Fashion Design) and F. Sionil Jose (Literature).
This holiday season, art reunites with its clothing canvass as Freeway introduces the sixth installment of its collector's series, highlighting the masterpieces of a pioneer cubist painter and National Artist for Visual Arts, Vicente Manansala.
This holiday season, art reunites with its clothing canvass as Freeway introduces the sixth installment of its collector's series, highlighting the masterpieces of a pioneer cubist painter and National Artist for Visual Arts, Vicente Manansala.
Freeway X Manansala Collection was officially unveiled in an oriental-themed fashion show and a special tribute program in honor of the legendary visual artist last October 18 at The Row in Glorietta 5.
The collection, comprised of 22 lovely pieces, which includes modern and tailored dresses, shirt tops, printed graphic tees, accessories like watch, bracelets and necklaces, plus tote and clutch bags.
I had a difficult time capturing the models because a lot of people came to the event and I couldn't squeeze in to take whole-body pictures. However, I loved that the photos came out as my usual photography style: dim and in warmer hues and tones (hate having to use flash on anything, haha).
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The energetic tandem of Tim Yap and Divine Lee hosted the program with very special guests Maritess Mendoza-Pineda, President of Friends of Manansala Foundation, Cedie Lopez-Vargas of the Lopez Museum and Ronna Manansala, grandaughter of Vicente Manansala. The three shared interesting stories and their personal life experiences with the man of the hour.
Divine was rocking the yellow kimono tunic from the collection paired with a black furry mini skirt and Kermit Tesoro fierce heels. Meanwhile, Tim Yap wore a statement, customized Manansala blazer.
Divine was rocking the yellow kimono tunic from the collection paired with a black furry mini skirt and Kermit Tesoro fierce heels. Meanwhile, Tim Yap wore a statement, customized Manansala blazer.
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The event was packed with bloggers, fashion and art enthusiasts, friends and families of Vicente Manansala and representatives from the media.
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Here are some of the beautiful bloggers that I snapped that night.
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| Curl VS Straight: Cute chinita beauties Ericka and Jessa |
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| Dianne and her friend (sorry please don't kill me, I suck I know, and I'm sorry I'm bad with names T-T) |
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| Doe-eyed tumblr bloggers Elisa and Charlene |
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| Life-size barbie Joanna Ladrido and pretty blogger we saw at the MRT (huhuhu soooory forgot your name T-T) |
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| Yo! Vern and Ana spotted when I went inside to take photos! |
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