Jimmy Choo Fragrance Launch

8:47 AM

Whenever I encounter the brand Jimmy Choo, there are only two things that I associate with it: celebrities and luxury footwear. The company has always been known for its iconic pumps, sandals and boots donned by many Hollywood celebrities like Kate Winslet, Gwyneth Paltrow, Lea Michelle, Leighton Meester, Angelina Jolie and whole lot more. Tamara Mellon, former Vogue editor and company president, has personally attended to the feet on the world's richest, most glamorous and most powerful women including Kate Middleton and Michelle Obama (source).

As one of the extravagant labels in fashion, Jimmy Choo has built an extremely loyal and mostly star-studded clientele. But other than shoes, this British fashion house also carries ready-to-wear clothes, accessories and to-die-for selection of totes and clutches that exude classic elegance.  

And now, this fashion empire has yet added another product under its label as it ventures in an all-new fragrance line of its own - Jimmy Choo Parfums.

In the Philippines, the fragrance was launched last October 11 at Rustan's Makati in partnership with Prestige Brands Philippines. An intimate crowd of socialites, celebrities, press people (mostly from society magazines) and a few bloggers attended the event over some cocktails and drinks. Ms. Tessa Prieto-Valdez graced the event as the host of the program.

Preview's Agoo Bengzon & Ms. Tessa Prieto-Valdez
PMAP President/Model Phoemela Barranda & former beauty queen Miriam Quiambao
Last 3 photos by Paul
The Jimmy Choo perfume is described as "feminine yet empowering, with a lot of sensuality to it." It comes in two particular scents: Eau de Toilette and Eau de Parfum, placed in a simple but exquisite Venetian glass bottle that comes in a fancy pink, and black snakeskin-printed box. 

The event gave the guests first dibs on what the scents smell like. I personally find the former, Eau de Toilette, more suitable for younger ladies because it has that light, fresh and powdery scent perfect for day time. Meanwhile, I imagine the latter (Eau de Parfum), which has a heavier scent, befitting a more mature, working woman stereotype. 

During the event, Tessa interviewed the crowd and asked which scent they would prefer. Well, if you ask me, I'd definitely go for Eau de Toilette. I'm that kind of girl, if not fruity, I'm more into powder-smelling or sweet fragrances. But taking into account Daphne Osena's comment, she did have a point when she said that based on her experience, she appreciates Eau de Parfum because for her, heavier scents last longer and it eases her need to reapply.

Despite the differences of both scents from the Jimmy Choo Parfums collection, along with individual preferences of ladies from various ages and careers, the product aims to embody the same qualities of a strong and modern woman of today - sexy, independent and definitely sophisticated. (c) Style and Soul

Now that I'm done telling you about the event and the product, here are our "blogger" photos!
New bloggers to follow: Tina & Angel
It's us! Now with Ava and Bestie
Of course dapat may picture with Ms. Tessa!
Thanks Paul for the great photos mine sucks! Got to have the auto-focus fixed!!
(Left photo) We don't have a lot of actual male bloggers so Paul is an addition to the roster! 
We wrote a card to Tamara Mellon!
Okay foreign-blooded models here
I want to buy Paul's red Canon 1100 D!
I'm biased to Morena beauties like me! Go sister (chos)!
Megann Young, late ka na! Pauwi na ang lahat!
I will be giving away the other perfume! :) And Paul will give away din daw since he's a guy. Di niya magamit!
I'm ending this entry with our after-event Mcdonald's after-merienda photo :)

Special thanks: Paul Chuapoco for the additional photos

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  1. nice photos, thanks for sharing! :)

  2. Melai! I need to learn how to smile properly. Thanks again for the invite! BTW, Meagan did something we don't know? Hmm...

  3. Hello Melai!

    Great event! And natawa ako sa caption mo kay Megan Young! hee. And I want the other J. Choo perfume you'll be givin away! hee

    Totally not related, I saw you at Multiply Shopping Party just recently and Bloggers United 1! You so pretty and thinner in person!! hee. Nastarstruck ako sayo sa Bloggers United 1!

    Hope to meet you sa ibang events! :)

    Officially following you now (I follow your blog but ngayon ko lang finollow via GFC),
    Nina =)

  4. Looks like a fun event :) You all look great :P


I appreciate anything you have to say. Thanks for dropping by. It means so much to me. Love, Melai

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